Main Street Approach
The Main Street program is a structured collaborative approach to assist a community in improving the economic and visual quality of its downtown commercial core. It focuses on four main points: Organization, Promotion, Economic Restructuring, and Design. The Main Street approach helps property and business owners along with concerned residents work together so our community can realize and experience the benefits of a revitalized and successful downtown. This is a long-term program that strengthens existing businesses and creates opportunities for new ventures to develop. The Main Street Approach has proven itself to be one of the most effective economic development programs in the country.

History
In 2004, with the support of Placer County, the NTBA began coordinating community meetings to implement the Main Street Four-Point Approach in their operations. Community leaders, business and property owners, and residents began meeting to develop strategies and workplans to support effective management and redevelopment of North Lake Tahoe in accordance with the community's vision of the area. The NTBA has been a member of the National Main Street Network since 2004.

North Lake Tahoe Vision
North Lake Tahoe is a linked set of unique lakefront communities: Carnelian Bay, Tahoe Vista, Kings Beach, and Crystal Bay are connected by the common threads of a shared shoreline, open lake views, brilliant sunshine, and a family-friendly atmosphere in a pedestrian-oriented environment. It's a place where one can enjoy lake and land recreation, retail shops, historic sites, arts and culture. These communities work to create an economically vibrant climate and to ensure sustainable and environmentally sensitive growth where residents and visitors enjoy a diverse mountain lakeshore lifestyle.

Crystal Bay's casinos and hotels are brimming with entertainment, nightlife, gaming, and dining. Kings Beach, nestled in a park-like setting, has an economically and culturally diverse downtown complemented by an expansive public beach, thriving shops, restaurants, a conference center, and year round events. Tahoe Vista is lined with sandy beaches, easy lake access, a variety of lodging options, fine dining and an all season regional park. Carnelian Bay features wide-open lake views, small businesses, dog-friendly beaches, a marina and peaceful neighborhoods.

The communities of North Lake Tahoe provide a strong economic climate in which to live, work and play.

How You Can Help
Join the 100 + volunteers and supporters of the North Lake Tahoe Business Association and:
  • Attend and support events such as the Farmers' Markets, Community Clean-Up Day, Snow Festival, Joe King Poker Tournament and Passport to Dining.
  • Join one of our committees to meet new people and make a difference in your community.
  • Learn more about the North Tahoe Business Association by attending the annual Volunteer and Membership recognition party!

Committees You Can Join

ECONOMIC VITALITY (formerly Economic Restructuring / Organization)
If you have an interest in fundraising, communication or fostering partnerships with other agencies and organizations, and retaining, expanding and recruiting businesses then this is the committee for you! Meets on the second Wednesday of the month at 5:30pm. (No committee meeting in July, August)
  • Enhance community relations
  • Recruit volunteer support
  • Seek a variety of methods and sources of funding
  • Collect and analyze economic data to attract new businesses and support existing businesses
  • Design business recruitment program

Committee Chair: Alex Mourelatos

Members: John Bergman, Theresa May Duggan, Dave Ferrari, John Hassenplug, Sue Kyler, Wyatt Ogilivy,  Jeff Richards, Katherine Hill, Ernie Dambach

PROMOTIONS COMMITTEE
If you have an interest in developing new events and promoting North Lake Tahoe, then this is the committee for you! Meets on the third Thursday of the month at 5:30pm.

  • Enhance the image of North Lake Tahoe
  • Create special events to attract visiors and local residents
  • Increase sales revenue for local businesses

Committee Chair: Todd Willard

Members: Tyler Gaffaney, Dana Hayes, Maria Kiss, Beth Moxley, Linda Willard, Derek Swanson, Kim Smith, Jody Precit

DESIGN COMMITTEE
If you have an interest in the image of North Lake Tahoe, then the Design committee is for you! The committee meets on the third Tuesday of the month at 7:30am. at the Placer County office in Kings Beach (no meeting in July, August). 
  • Improve the appearance of the commercial areas
  • Promote the façade improvement program
  • Participate in the Kings Beach Commercial Core Improvement Project

Committee Chair: Mike LeFrancois

Members:  Phil GilanFarr, Rusty Heckert, Leah Kaufman, Maureen Maularky, Greg Moutinho, Pat Perkins, Sara Smith, Steve Miller

All committee meeting dates are subject to change due to scheduling conflicts. Please check the Calendar of Events to confirm actual date. Meetings are at the NTBA office unless otherwise noted.

To join one of these committees, contact the North Tahoe Business Association.