About NTBA

The North Tahoe Business Association (NTBA) was founded in 1979 by business and community leaders responding to a need to represent the local business community and promote the North Shore as a vibrant community.


In 2004, NTBA partnered with Placer County to help implement the Main Street program. The Main Street Four Point Approach helps property and business owners, along with concerned citizens, work together to determine their future. This is a long-term program that helps strengthen existing businesses and creates opportunities for new ventures to develop. The Main Street program has proven itself to be one of the most effective economic development programs in the country. The NTBA strives to provide leadership and facilitate redevelopment efforts to create a healthy balance of commerce, employment, entertainment and livability while preserving the unique beach town atmosphere of North Lake Tahoe.


The mission of the North Tahoe Business Association (NTBA) is to improve economic vitality and quality of life in the communities of North Lake Tahoe. We focus on the communities within NTBA’s District including Carnelian Bay, Tahoe Vista, Kings Beach and Crystal Bay. NTBA achieves its mission through leadership, communications, collaboration, advocacy, special events and marketing. We assist NTBA members with marketing their businesses, we act as an information provider and we give an opportunity for voices to be heard. 

2020 Strategic Plan

In early 2016, NTBA staff and board of directors came together to define the future direction, purpose and vision for the organization over the next five years. The group looked at past accomplishments, regional economic and planning/development trends, as well as opportunities for the future. The efforts resulted in a collaborative 2020 NTBA Strategic Plan designed to help support a bright future for the NTBA District and NTBA as an organization.

To view the full Strategic Plan, click here. For any questions about it, contact Joy Doyle at joy@northtahoebusiness.org

2020 Vision

NTBA’s vision for 2020 is that the NTBA District (Carnelian Bay to Crystal Bay), as a result of NTBA’s work, will been known as:

  • A desirable, vibrant and thriving place to live, work, play, visit and do business
  • Visually beautiful, clean and appealing
  • Welcoming and easy to get around in
  • Offering opportunities to unplug / unwind and connect with nature
  • Positive, active and authentic place with lots to do and see
  • Neighborhoods full of engaged and diverse people


NTBA District Map

NTBA Elite Members

NTBA Featured Business

101.5 FM- Truckee Tahoe Radio

101.5 FM- Truckee Tahoe Radio

“We are your neighbor. We are your co-worker. We are your friend (except on a powder day). …Click here to read more about this NTBA member…

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The Kings Beach fireworks are entirely funded by grants, sponsorships and gifts from generous organizations and individuals. If you enjoy the show, please donate!

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